Telethon 2014 participates and wins at the CNH Industrial Village!
Telethon 2014, 25th edition: 356.834,08 euro donated in Piedmont to Telethon - the Foundation engaged to support and developing the scientific research to treat rare genetic diseases – of which 107.045 collected thanks to CNH Industrial Village! The Company's commitmen has been in line with that of Telethon in the field of social sustainability. The fund-raising began during the charity dinner of November, 29th at the Industrial Village - with the participation of more than 400 people, including Francesca Pasinelli, Telethon General Director and Alessandra Biffi, Telethon Researcher, who took turns on stage in the Sala Conferenza to promoting research, in the presence of the godmother of the initiative, the TV presenter Elisa Isoardi. In the first half of December, the Industrial Village hosted some days of the Telethon's marathon, during which have been transmitted the live RAI television connections from Turin – presented by Gioia Marzocchi – and a range of activities based on solidarity has been carried out. Furthermore, an Iveco New Daily – which later won the Van of the year 2015 award – has been put up for auction and sold, in the panel van version and branded Telethon and CharityStars, with a special livery and with the slogan "L'Italia che vince".
If you wish to relive the emotions, that the Telethon Foundation has given us thanks to research, you can watch video, which for the occasion, whishes all the children and their parents a happy return to school!