Third edition of the “Village in Festa”
A full day of recreation and entertainment activities at the CNH Industrial Village of Turin.
A new attendance record: 10.000 visitors at the Third edition of the Village in Festa event, sponsored by the city of Turin. The day was opened by the Iveco Orecchia customers, with logistical support from HRX, who participated in the second Iveco Daily Challenge, racing in a format of ability and safe driving tests at the wheel of the Daily Hi Matic with a new automatic gearbox. Furthermore, there was the possibility to test on road the new Eurocargo – the vehicle of Iveco medium range, that was recently put onto the market – The showroom was crammed with Slow fashion stalls offering fashion articles, clothes and accessories, entirely made in Italy (exhibition curated by CNA Torino). Numerous no stop activities were held for adults and children such as baby dance, face painting and other surprises with the “Claun” of the La mole del sorriso onlus association. For lovers of challenges, available to the public, the track of Iveco electric models with remote control and also standard and extra large (11 against 11) table football games. On the opposite square of the Village, in addition to crafts stalls, the public was able to participate in the demonstration of the Magirus telescopic turntable ladder. A turnover of shuttle buses to transport the people from the Showroom to the test track to see the Quod performances and the 3° Torino Motor Show – valid for the Italian Challenge Championship – which was attended by the best quality specialists in races and ability competitions driving prototype rally cars. The Magic Gran Galà - the charity show in favour of “La Mole del Sorriso” Onlus - took place at the end of the activities with the Mammuth comic actors of Zelig, the CD Rom of Made in Sud and many other guests.