15 May 2013

Industrial Village hosts air quality workshop

​Fiat Industrial and its brands presented the “Imagin’Air– discover how to respect the air you breathe” workshop at Fiat Industrial Village in Turin, Italy. The workshop addressing air quality was organized in conjunction with the European Commission’s Year of Air. It is a selected “Satellite Event” of Green Week 2013, the European conference on environmental policy planned for June 4 – 7.

The event involved all of the Fiat Industrial brands: Case IH, Steyr, Case Construction Equipment, New Holland Agriculture, New Holland Construction, Iveco and FPT Industrial. It was sponsored by the European Commission with the aim of promoting discussion on the theme of air quality.

Representatives from local government, personalities from the academic world and Fiat Industrial executives took part throughout the course of the morning’s activities where numerous issues were addressed such as: actions to sustain air quality in the agricultural and automotive sectors, visions for the future of sustainable mobility and the specific role of heavy vehicles with regard to their energy consumption and contribution to air quality.

Post-secondary students from Turin Polytechnic, the University of Turin and Bocconi University participated in the workshop thanks to the collaboration of the universities and student associations, which included: BEST (Board of European Students of Technology), PRIME Italy (The European Association of Public Relations and Communications Students) and CERTet (Centre for Territorial, Transportation and Tourism Economics). At the end of the workshop, students were given the opportunity to test Iveco vehicles with alternative tractions on the Fiat Industrial Village racetrack. They were also given the chance to meet members of management from Fiat Industrial.

The day prior to this event, Fiat Industrial Village hosted over 800 children from local elementary, middle and secondary schools in collaboration with the A for Ambiente Museum. The students took part in educational activities on the theme of air quality which consisted of creative labs to construct items with recyclable materials, an interactive exhibit on air quality, street games and science workshops.


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