Evening of Telethon – December 2016
Also this year CNH Industrial supported the Telethon foundation for the Cancer research and genetic disease therapy. On Thursday the 15th of December 2016 more than 200 persons have given their subsidy taking part to the Telethon Evening, conducted at the CNH Industrial Village by Justine Matera, actress and TV-presenter. It was an engaging evening with the presence of a Telethon researcher and many entertainment, like a charity auction, the concert of the Sunshine Gospel Choir and the Caffarel chocolate manufacturer, all this during a cocktail buffet. Several initiatives have been promoted by CNH Industrial through its brands; Iveco and New Holland, in particular - in the previous days - have been articulated in a tour through the #carovanapertelethon: The Iveco Promotional Mobile Unit (an Iveco promotional vehicle) has traveled across Italy to support fundraising initiative. The Caravan arrived in Rome on Saturday, 17 December 2017, ending in RAI the tele-marathon. Moreover, the New Stralis XP "Emotional Truck", in the exclusive livery Scuderia Ferrari, has been auctioned - through the online fundraising Charity Stars platform - by Iveco, together with the New Holland T5.120 agricultural tractor, in special external and internal livery created by CNH Industrial Design Center Corporate Communications.