The CNH Industrial Village is restructured area - which once housed the workshop for the final revision of the vehicles of the historical complex Fiat SPA Stura - inaugurated in Turin on September 19th 2011, The facility is open to the public to sell, support and present the products of Iveco, Case, New Holland, FPT Industrial; and also the international reference for product launches, meeting, events, congresses and training initiatives.
It comprises an area of over 74,000 m², of which 23,000 m² are covered that include 2,300 m² of historical gallery - one of the most important museums of commercial vehicles in Italy; 8.000 m² for the exhibition of vehicles; the Industrial Village Cafè – bar and restaurant; the Store of CNH Industrial – open to the public – where is possible to buy the branded merchandising products of New Holland, Iveco and FPT Industrial. In front of the location an ample parking for over 200 spaces. The CNH Industrial Village also offers the opportunity to know in detail the facility, the products and the historic vehicles through technical guided visits - conducted by specialized guides in Italian, English, German, French, Spanish and Russian language - which can be booked at the info point of the Industrial Village.
A multimedia device (Totem) inside the showroom aims to transmit the message, the value, the vision and the image of CNH Industrial; informing visitors about the new corporate structure by taking vision of all its brands.